Frame
- Talha Afzal
- May 4
- 2 min read
Do you struggle in sales?
There's probably a high chance that most of you reading this aren't the best at sales, which is perfectly fine!
There are a lot of important aspects of sales that I can tell you to improve on, but one stands out.
Out of the thousands of sales techniques there are. Maybe even millions.
And that's frame.
What is frame?
My simple definition of frame is the perception/mindset you project during a sales call.
In essence, how you are viewed by other people.
It can be confident.
It can be timid.
It can be afraid.
It can be shy.
It's what YOU show whenever you conduct yourself in front of other people.
So that means, you don't want to have a timid frame. It wouldn't make sense.
Like if you aren't sold on your product or service, how the heck do you expect me to be sold on it?
That's why it's important to keep a confident, positive, and optimistic frame.
Imagine you're a soldier in battle and you walk into the general's tent. He starts talking about how we're gonna crush the enemy because we have them outnumbered and no one is going to die. All this hype rhetoric.
Compare that to him saying that there's no way we're going to win and that you should probably tell your mom you won't be returning. All this melancholy rhetoric.
Which would you prefer?
Me personally, if I heard the latter, I would just run out of the tent.
Frame is also projecting professionalism.
You need to be able to handle rejection of some sale calls with confidence and positivity.
Once you get your frame right, you're already better than 99% of salespeople.
Talk soon,
Afzal
P.S If you'd like to see what we can do for you, fill out this form!
https://www.afzalmarketings.com/free-marketing-analysis
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