How To Beat Any Ad

Here's a great framework for any ad.

You start with relatability, so you want to start by saying, "Hey, I'm just like you," or "I'm a business owner just like you."

Then, you want to move into curiosity, where you want to give them a reason to keep reading on.

So maybe you start with, "Hey, I'm just like you, and recently I actually found a weird way to make more money and get more clients without being salesy."

From there, you want to move on to disqualifying any alternative and pitching your solution.

So maybe I could say, "I tried this and it didn't work. Then I tried this, which was great, but it also didn't work. Then I stumbled upon this solution, and it has been working great for me."

That's a great framework for any ad.

Doesn't matter which product. Doesn't matter which service.

Because it stands out. Talk soon, Afzal